Wicked Rugby and Amazon Web Services


  • Confirmation of your environment and goals
  • Representative Architect of AWS Cloud Services to meet those goals
  • AWS Differentiators and how those will be important to Wicked Rugby including pricing
  • Vision and Next Steps
  • Question/Answer


Wicked Rugby is poised for growth with a goal to take their business 5X in the next 12 months.  Along with goals of improved availability and performance, they are determined not to let the cost of their environment be prohibitive to their growth or their customer’s <fan> experience.
AWS Mission 
My mission today is to show you how AWS can provide the utmost in availability and scalability across the most robust environment in the market, with the best rated customer experience and the most flexible and transparent pricing options available today.
  • Centralized Infrastructure (Dallas Datacenter)
  • Database Cluster (4 RedHat Linux Servers)
  • Web/Application Cluster (16 RedHat Linux Servers)
  • 1TB of Media Content Storage
  • F5 Hardware Appliance for load balancing
  • Akamai Subscription CDN for Content Delivery



Scalable Domain Name Services

Route 53

Improve User Experience with efficient DNS routing. Improve service reliability. Scale on demand allowing for greater agility Lower TCO Improve Security by lowering complexity


AWS Global Content Delivery Network

AWS Cloudfront (CDN)

Improve User Experience Securely delivers data to customers globally. Improve Performance with high transfer speeds. Reduce TCO (Eliminate Akamai Contract Lock-In) Pay only for what you use


High Scale Load Balancing

Amazon Elastic Load Balancing

Improve Service Reliability (Automatic Health Checks) Reduce TCO (Replace F5 Hardware Appliances) Improve Security (Eliminate Patching of F5 HW/SW) Insure reliable user experience (Scales as needed) Improve reliability (Works across Availability Zones)

EC2 & EC2 Auto Scaling (Compute)

Auto Scaling Virtual Servers in the Cloud

Amazon EC2 and EC2 Auto Scaling

Improve user experience (Scale Up/Down Automatically) Improve TCO (No up front CAPEX) Improve Reliability (Scale/Fail across regions/zones) Eliminate "cost boundaries" to adoption (Pay for what you use)


Managed Relational Database Service

Amazon RDS

Eliminate Management Costs Improve Reliability Scale up or out based on demand Migrate across platforms easily (Agility) Eliminate "surprise" CapEx demands


More Controls and Increased Privacy

Amazon Security

Reduced IT Complexity = Better Security Quickly respond to regulatory demands (data sovereignty, GDPR) AWS Secures the cloud (Datacenter/Hardware)


Region and # of Availability Zones

Regions Coming Soon!

AWS Pricing

With AWS you replace large up front CapEx with lower, variable cost.  You only pay for what you use and only for as long as you need it.  ALL AWS services are available on demand and require no long term contract.

Pay As You Go

  • Scale based on NEED not solely on forecast
  • Reduce Over-provisioning costs and risk
  • Scale automatically and on-demand

Pay Less When You Reserve

  • Reserved Instances for EC2 & RDS
  • Invest in reserved capacity
  • Three options to choose from
    • All Up Front Payment (Largest Discount)
    • Partial Up Front Payment
    • No Up Front Payment


Pay Less When You Use More

  • Volume based discounts
  • Savings go up as usage increases.
  • Services such as S3 storage are tiered
    • The more you use, the less you pay per GB.
  • AWS also gives you options to acquire services that help you address your business needs.

AWS Total Cost of Ownership

*Based on representative architecture

Current Annual Spend



Estimated Cost To Scale (10M)








*Based on example architecture (Your savings may vary depending on usage)



Using AWS Today Can Save You (Annually)

Case Studies


AWS Roadmap Session

  • The AWS Experience from Discover to Completion
  • Business Initiatives and Technical Success Criteria
  • Deep-Dive into your environment with our Solution Architect team
  • The AWS Migration Process and Best Practices

AWS Roadmap Session

  • Additional Breakaway sessions are available
  • Additional Services, A closer look at pricing models, Trial Setup (Free Tier)
  • At your facility or or ours – food (and fellowship) provided by AWS

Contact Information

Colleena Jazrawi

Colleena Jazrawi

Amazon Web Services